It is with shattered hearts and deep disbelief that the Oklahoma City and livestock auction communities mourn the sudden passing of Lance Cochran. His loss is one of those moments that stops you in your tracks — unexpected, overwhelming, and impossible to fully comprehend.
Lance was a cornerstone of Southern Plains Livestock Auction, Inc., where his leadership, energy, and unmistakable auction chant became the heartbeat of every sale. For more than seven years, he helped build not just a successful business, but a family. To many, Monday at the sale barn was the highlight of the week — not only because of the cattle moving through the ring, but because of Lance himself.
He was, in every sense, one of the greats. A “World Champion” in the eyes of those who admired him — even if he never won the pick-up truck prize — Lance brought sharp wit, quick humor, and undeniable talent to the auction block. His chant was magnetic, his rhythm flawless. He could command a ring with confidence and still find time to give someone a hard time with a grin. He was funny, incredibly sharp, and full of life.
Beyond the microphone, Lance was an even greater man. Friends recall late-night phone calls on long drives home from Dodge City — conversations that kept both drivers awake and laughing when exhaustion set in. He had a gift for friendship, for loyalty, for showing up. Those who worked alongside him say he was one of the very best bosses they ever had — fair, hardworking, and second to none in how he ran his operation.
Most importantly, Lance was a devoted family man. His passing leaves an immeasurable void for the Tracy Cochran family — a wife and children far too young to lose their husband and father. For anyone who has experienced losing a parent too soon, the pain is all too familiar and deeply personal.
The Cochran family has expressed heartfelt gratitude for the overwhelming prayers, kind words, and gestures of support during this time of incomprehensible loss. Plans are in place to continue holding sales every Monday with their dedicated crew, honoring Lance’s legacy until the right buyer is found to carry it forward.
Lance Cochran leaves behind a tremendous hole — in the ring, in the community, and in the hearts of all who knew him. Until we meet again, friend.